If your station is a large one, there may be several staff members who can provide valuable input at all stages of this process. At a smaller station, fewer staff members are each likely to be responsible for several areas. To get the most from your business continuity planning team, make sure it includes people who can provide the expertise of
- Management, including finance staff if you have them;
- Technical/Operations/IT staff; and
- Communicators, such as communications, media relations and community relations staff.
TIP: Consider partnering with other stations (even television stations) or other community organizations. In certain situations, you may really need outside support.