Controlling communication: Station management almost certainly wants to control the information about a crisis that goes out to listeners. To help achieve this, answer these questions when planning communications with listeners in your Business Continuity Plan:
- Do your listeners need to know about this problem?
- If so, what do we want to tell them and how will we let them know?
- Who is responsible for informing them?
These questions let you determine, for each scenario, exactly what your staff should (or should not) communicate to listeners. Be sure to make it explicit in your plan if management prefers that only authorized staff members speak with listeners about station problems.