Marketing Services and Resources

Beyond Production: A Guide to Marketing Your Audio Production

Creative PR

Markets radio programs to the public radio system; creates press/marketing materials, flyers, and ads. Publicizes clients in the media through local and national publicity campaigns. Promotes clients at professional meetings and conferences. Markets audiocassettes created from public radio programs.

Kathy Gronau
448 North Kilkea Drive
Los Angeles, CA 90048
Tel: 323.655.5214 or 323.655.0330 or 888.233.5650; Fax: 323.651.0320
Email: kgronau@pacbell.net
Website: www.creativepr.org

M Street Corporation

Produces customized reports and mailing lists on the radio industry, including station format and contact information. Publishes INSIDE RADIO, daily radio trade publication, Radio Journal, Radio's Journal of Record, The Radio Book, annual detailed listing of all radio stations in the U.S. and Canada and Who Owns What, www.whoownsradio.com.

M Street Corporation
365 Union Street Suite 2
Littleton, NH 03561
Tel: 603.444.5720 or 800.248.4242; Fax: 603.444.2872
Email: info@insideradio.com
Website: www.insideradio.com
News Releases to: frank@insideradio.com

R & R Directory

Published by Radio & Records, this guide includes ratings for all Arbitron-rated markets and an extensive guide to syndicated shows and programming products currently available to radio. Ad space available in the Directory and in fax and on-line publications.

R & R Directory
Radio & Records 5055 Wilshire Blvd, 6th Floor
Los Angeles, CA 90036
Henry Mowry, Sales Director
Tel: 310.553.4330; Fax: 310.203.8450
Email: hmowry@radioandrecords.com
Website: www.radioandrecords.com

Radio Research Consortium

Can approximate the national audience for public radio programs by compiling Arbitron audience estimates.

Radio Research Consortium
PO Box 1309
Olney, MD 20830
Tel: 301.774.6686; Fax: 301.774.0976
Email: RRC@rrconline.org
Website: www.rrconline.org

SG Integrated Marketing

SG Integrated Marketing has been helping producers build identity and grow audiences for more than twenty years. Provides market readiness evaluations, marketing plans, telemarketing, station relations, publicity, grant writing, and training.

SG Integrated Marketing
2511 Prince Street, #7
Berkeley, CA 94705
Sheila D. Gerzoff, Director
Tel: 510.540.0734; Fax: 510.849.4140
Email: sgerzoff@sgintegratedmarketing.com

VisABILITY of Colorado

Licensed supplier of fundraising premiums, promotional and editorial items for 26 national programs. Full-service imprinted products agency for stations, producers and networks. Source of product research, development, warehousing and mail distribution services to public broadcasting since 1986.

VisABILITY
443 Main Street
PO Box 1659
Lyons, CO 80540
Tel: 303.823.0327; Fax: 303.823.0332
Email: jgavan@visability.com
Website: www.visability.com