Public Radio Satellite System

Marketing

From the outset, you should consider the ways you will market or sell your program. NPR Distribution suggests a variety of marketing strategies: DACS messages, direct mail, and/or telephone call campaigns.

Another important element is the timetable you will set between the first announcement of your program and its actual transmission. Stations need sufficient lead time to promote the program to attract the largest possible audience. For example, for a new series, stations will usually need at least three months lead time.

	program distribution
	ContentDepot^® The ContentDepot is the public radio program distribution system that uses Internet and satellite technologies to provide services to stations and producers. Learn more about the ContentDepot by clicking the link below or watch the video. » More

	ContentDepot Help
	ContentDepot Help System Available If you have questions as you use the ContentDepot, don't forget to use the Help system. Simply click on the link in the upper right hand corner of any ContentDepot page. » More

	contentdepot^® quick links
	Got Questions about the ContentDepot? We have the answers. Check out our FAQs, installation documentation, and user guides. Or contact us at prsshelp@npr.org » For Stations » For Producers » User Guides