Program Announcement

When a program is placed on the schedule, an announcement is sent to all stations. The program announcement might be the first time stations have heard of the program, or it might confirm information they have received from other sources. The announcement should describe the program and include such critical information as on-air funding credits and station use rights. It is helpful to the stations to have the message sent as far in advance of the program's transmission as possible. The format for program announcements should generally conform to the following:

Sample Program Announcement DACS

TO:	All Stations/Program Directors
FR:	(You, the Source)
DT:	February 2003
RE:	"The Joys of Distribution"—Program Announcement
Program ID:	03-000-00000
Title:	"The Joys of Distribution"
Length:	59 minutes
Mode:	Stereo
Description:	The heartwarming story of a radio program's journey from a small production studio to the receive terminal of a public radio station.
Producer:	Satellite Sounds, Inc.
Producer:	Satellite Sounds, Inc.
Availability:	Only to stations in the state of Florida
Station Use Rights:	Unlimited broadcast during calendar year 2003
Funding:	National Center for Satellite Distribution
On-air Credit:	(Included in the program or not?)
Audition:	Demo cassettes available. Audition feed scheduled March 1, 2003
Promos:	Promos available through weekly promo service
Source:	G.O. Stationary Satellite Sounds, Inc. 123 Upconverter Avenue Galaxy, New York 98765 123.456.7890